Project Yellow Light

Description: 

Make a video. Win a scholarship. Save a Life.

Assignment:

Enter to win a scholarship by creating either a 25 or 55 second video, billboard design, or radio spot to motivate, persuade and encourage your peers' to not drive distracted.

Target:

Your friends. Age range of 16-22 year olds.

Mission:

To save lives. Drivers who use hand-held devices are four times more likely to get into crashes serious enough to injure themselves. Hundreds of thousands of people are killed or injured each year in distracted driving crashes. Your job is to capture the attention of young adults and make them turn unsafe habits into safe habits. It's time for you to take ownership of this important cause.

Tell A Story:

Don't overthink this project. We want you to tell a short story in the form of a video. It doesn't have to be a slick, produced piece; just a simple video that will carry the message to your friends to not text and drive.

Capture Attention:

The first thing you must do is capture the attention of any other people your age. You need to create something that they will notice and want to watch; so there should be some sort of entertainment, value, or interest in your video/billboard design/radio spot at the onset.

Be Creative:

We know we're asking you to deal with a serious topic, but your video/billboard design/radio spot doesn't have to be serious. You have creative license to take this on however you see fit.

It's Your Time:

People wait their entire lives to impact positive change in the world. Through this project, we are offering you that opportunity now. Collectively - we can start a movement. YOU can start a movement. It's time for you to step up and take ownership of this critical message to your peers. You have the power to do something that others cannot. You have a unique, authentic voice that can reach other people your age.

Prizing and Eligibility:

For the video competition: For both the high school and college categories, the first-place winner will receive a scholarship in the amount of $5,000. Second-place finisher will receive $2,000. Third-place finisher will receive $1,000. Videos are due April 1. 

For the billboard competition: For both high school and college categories, the winner will receive a scholarship in the amount of $2,000. Designs are due March 1.

For the radio competition: For both high school and college categories, the winner will receive a scholarship in the amount of $2,000. Recordings are due April 1. 

For more details on timing, judging criteria, and a full list of rules and regulations, visit www.projectyellowlight.com. 

The Project Yellow Light scholarship and contest is conducted with Mazda Motorsports, National Highway Traffic Safety Administration, the National Organizations for Youth Safety, and the Ad Council. Each submission is worth 100 points for your school.